Convenience

Mobile SMS needs a basic cellular connection; a data connection is unnecessary. Accessing information is easier, especially for time-sensitive messages like OTPs.

Deliverability

Email services continually improve their spam filters to ensure users get fewer unwanted messages, affecting businesses that want to contact consumers. SMS avoids these irritating filters and has high open rates, making it the best medium for sending transactional messaging.

Low price

The cost of delivering transactional SMSs is very low—just a few cents each message—but the benefits in customer retention.

Speed

Customers receive and read SMS messages very instantly since they may send and deliver them in a matter of seconds. Sending time-sensitive information through transactional SMS is preferable.

Reservation status

Sending customers transactional SMS messages is an effective way to confirm/cancel hotel, airline, or other bookings.

Updates

Transactional SMS lets you deliver customers’ product and service information. If you manage an e-commerce firm, you may send your customers these messages to update them on their order, shipping, delivery, and payment status. It keeps clients informed.

General warnings

Sending transactional SMS notifications to customers improves customer service. Informing your customers about important events, like an appointment or a financial transaction, is key to a healthy business-client relationship.

One-time passwords

Businesses give OTP to consumers to increase security. OTPs can verify sign-ins, payments, and more.